How we work
Weekly cadence,
P&L reporting.
Four phases. Weekly deliverables. One team from audit to peak weeks. Below is the actual playbook — the same one we ship to every new brand.
015 days
Growth Audit
Full teardown of paid, site, email, and ops.
- Meta / Google / TikTok account audit
- Shopify + site UX + speed teardown
- Klaviyo / Attentive flow + segmentation review
- Attribution + tracking audit (server-side, TW / NB)
- 90-day plan with revenue targets
022 weeks
Foundations
Set up the growth engine before we scale it.
- Server-side tracking + Triple Whale integration
- Ad account restructure (prospecting / warm / retention)
- Creative brief + first UGC + studio production
- Shopify quick-wins shipped (PDP, cart, checkout)
- Klaviyo flows: welcome, browse, cart, post-purchase
03Weekly cadence
Scale
Paid + CRO + email + SMS run as one system.
- Weekly creative test drop (3–6 net-new)
- Weekly PDP / landing experiment
- Weekly Klaviyo campaign + SMS blast
- Weekly MER + LTV review with founder
- Monthly channel reallocation
04BFCM & launches
Peak
The big weeks planned 90 days early.
- BFCM plan locked by mid-July
- Product launch gamed out in a Notion war room
- “Peak mode” Shopify theme swap ready
- Site load test + backup ad account
- On-call ops team during the window
What’s in — what’s out
Fewer meetings.
More output.
Included
- Live shared workspace (Slack, Notion, Figma)
- Weekly MER + LTV review with the founder
- Server-side tracking + Triple Whale reporting
- Founder access to the account leads
- BFCM plans locked 90 days out
Not doing
- Vanity ROAS dashboards
- Weekly “insights” slides no one reads
- Account managers between you and the makers
- Locked-in 12-month contracts
- Boost-the-organic-post as a paid strategy
Ready to run the playbook?