Selected work
Things we shipped
on the record.
A sample of what happens when brand, product, and growth are made by the same room. Each case study includes the numbers — good and bad.
HA
Harvest Bio · 2026
Paid AdsShopifyCRO
Scaling a functional mushroom coffee brand from $0 to $1.2M in 90 days
4.7×blended ROAS
NO
Noctura Sleep · 2026
CROKlaviyoMeta Ads
Doubling AOV for a premium sleepwear DTC brand
2.1×AOV lift
RI
Ridge Run · 2025
Paid AdsContentShopify
A $4M year for a trail-running apparel brand — with zero prior paid spend
+412%YoY revenue
MI
Mira Labs · 2025
BFCM strategyEmail/SMSCRO
A $6M Black Friday for a skincare brand — planned in July
$6.2MBFCM revenue
FO
Foldr · 2025
Shopify PlusSubscriptionCRO
Turning a stagnant Shopify store into a subscription-first business
58%subscription share of revenue
WI
Wildmark · 2024
Paid AdsContent
Building the paid-social program for a $50M outdoor brand
$14Mincremental revenue from paid