A $4M year for a trail-running apparel brand — with zero prior paid spend
Ridge Run had a devoted organic community but had never touched paid. We built the ad program from scratch, produced native creative, and turned their community stories into their best-performing ads.
A brand with cult loyalty in North America and no paid infrastructure. They’d saturated organic reach and needed a paid engine that didn’t break the community-first voice.
Produced 60+ UGC assets in a single week with community athletes. Launched across Meta + Google Shopping + TikTok with a strict brand-voice guardrail. Rebuilt PDPs with Shopify metafields for use-case merchandising.
Revenue up 412% YoY. Steady-state Meta ROAS held at 5.6× through a full year. Community creative got picked up organically — 3.1M free impressions on repurposed ads.