All work
Foldr2025Shopify PlusSubscriptionCRO
Turning a stagnant Shopify store into a subscription-first business
A pet-nutrition brand with flat one-time-purchase revenue. We migrated to Shopify Plus, built a subscription flow that people actually use, and rebuilt the acquisition funnel around LTV.
FO
Client
Foldr
Year
2025
Our role
Shopify Plus migrationRecharge subscription buildCROMeta Ads
Results
58%
subscription share of revenue
3.4×
contribution margin per new customer
−41%
CAC reduction
11.2
month median LTV
The problem
A one-time-purchase store bleeding CAC on Meta. Subscription was buried three clicks deep and 90% of customers ignored it.
The approach
Migrated to Shopify Plus + Recharge. Rebuilt PDPs around subscribe-first defaults, added skip/swap flexibility, and moved to a subscription-hero home page.
The outcome
Subscription share of revenue jumped from 12% to 58% in five months. CAC dropped 41% because Meta could bid against a 3.4× larger contribution margin per new customer.
Next case
Wildmark