All work
Wildmark2024Paid AdsContent
Building the paid-social program for a $50M outdoor brand
Wildmark had a strong retail business but a paid-social program that was underperforming a competitor benchmark. We took over the account, rebuilt the account structure, and doubled the paid channel.
WI
Client
Wildmark
Year
2024
Our role
Meta + TikTok account architectureCreative productionMER analysis
Results
$14M
incremental paid-attributed revenue
6.1×
Meta ROAS
2.4×
creative velocity vs. prior team
−31%
CPMs vs. year one
The problem
A mature brand with a paid team stuck in a "boost the best organic post" loop. MER had drifted downward for three quarters.
The approach
Restructured the account into three tiers (prospecting / warm / retention), stood up a 6-per-week creative production cadence, and installed weekly MER reviews with the CFO.
The outcome
$14M in incremental paid revenue in twelve months. Meta ROAS steady at 6.1×. Two creative concepts were adopted into their DTC ecommerce catalogue.
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